Head of Digital Products
Ed leads on Common Seas’ digital tools and software solutions. He’s a keen surfer and lives close to the coast (and near our Head Office) in Totnes, Devon. He knows, first hand, how much plastic gets washed up on our beaches and he’s determined to do something about it. Ed has achieved some incredible things in his career so far: starting the world’s first plastic-free footwear brand, WAES; developing the first Deliciously Ella apps; and founding editor of the world’s premier surf forecasting site, magicseaweed.com. The impact of this work has been recognised by The Guardian, The Times and beyond. Right now, he’s particularly interested in helping create effective circular solutions that tackle plastic waste.
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